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Are you old enough to remember the hit 1971 song "Going Mobile" by British superstar rock group “The Who”? The wistful and whimsical lyrics celebrated the joys of traveling along the open road, free from restrictions and responsibility.
But a lot has changed since then, and "going mobile" has a whole other connotation. It's usually a reference to the portability and accessibility of your content or your data: how to allow users to access and interact with it anywhere, on any device, and deliver a seamless and satisfying experience. And it is no longer optional or a nice-to-have feature. If your data is not mobile friendly, you will be left behind on that dusty highway.
The clever and colourful infographic found here by Mimi Spier, the head of SAP Solution Marketing, Mobile Analytics, shows the importance of this at a glance, with a breakdown of how different businesses are using mobile technology. According to the data, by 2015, 37.2% of the total workforce will be mobile – this translates into about 1.3 billion people.
So the question is not will your business use it, the question is how. And the answer to the “how” question depends on the nature of your business, and whether or not you are leveraging the power of mobile analytics to your advantage.
For example, according to Spier, if you are a retailer, you can be providing a better in-store shopper experience; if you are a bank you can offer customers real-time services such as mobile payments; and if healthcare is your business, you can use mobile apps to improve patient outcome. I would add to this, manufacturers, leveraging mobile to improve their purchase order process, service firms tracking time and mining companies helping improve maintenance. The list goes on and on.
Spier predicts many of these areas will make significant investments in mobile technology over the next several months. Is your business moving in the right direction?